About
Lifecycle specialists for SaaS and digital products.
One discipline. End to end. From data architecture to the messages that go inside the workflows.
What Simpla is
Simpla is a boutique agency that builds lifecycle systems for SaaS and digital product companies. We build the infrastructure that connects what users do in your product to what you say to them: event schemas, user state definitions, segmentation logic, behavioral workflows, and every message inside them.
We scope to what the problem actually requires. Not a larger engagement than needed.
Who we are
Simpla is a team of marketing and product professionals with over 10 years of hands-on experience building lifecycle systems for SaaS, Web3, and digital product companies. Not consultants advising from the outside: practitioners who have been inside those teams, defining user states, building event schemas, and writing the workflows from scratch.
Every project is led directly. No handoffs to junior staff after the kickoff. The same people who scope the work are the ones who build it.
Based in LATAM. Working globally.
Buenos Aires-based, working with teams across LATAM, North America, Europe, and Asia.
Companies we’ve worked with
Tools we work with
Tool-agnostic. We recommend what fits your stage, stack, and budget.
Want to know if we are the right fit?
30 minutes. We look at your current setup and tell you honestly what is working, what is broken, and whether we can help.
Book a discovery call