Services
Three services. One goal.
The right message, for the right user, at the right moment. Based on what they actually did in your product.
Lifecycle Audit
For SaaS and digital products with an existing setup
You have a lifecycle tool. You have some workflows running. But you don't know if they're actually working, your data feels off, or your activation and churn metrics aren't moving. Before you build more, you need to know what's broken.
What we look at
Event layer
Are the right events firing? Are they named consistently? Do they carry the properties you need to segment and trigger correctly? This is where most lifecycle problems start and where most audits don't go deep enough.
Segments
Are your segments built on real behavioral data or demographic assumptions? A segment built on a broken event sends your messages to the wrong people.
Workflows
For each active workflow: delivery rate, open rate, click rate, goal conversion. Where are users entering, where are they dropping, is the message right and is the timing right.
Deliverability
Domain reputation, SPF, DKIM and DMARC configuration, blacklist status, Google Postmaster Tools data if available. The best message doesn't convert if it lands in spam.
Deliverable
A written report with exactly what's broken, what's missing, and what to fix first, ranked by business impact. Usable immediately whether or not you continue with us.
Lifecycle Implementation
For SaaS and digital products building from scratch or rebuilding
You have no lifecycle system, or the one you have was built on guesswork and time-based emails that don't reflect what users actually do in your product. You know users are dropping off. You don't have a system that responds to that in real time.
What we build
Event architecture
Before we touch any tool, we design your event schema. What to track, how to name each event, what properties it needs, and how it flows to your lifecycle platform. Your engineering team gets a clear spec they can implement without back-and-forth. Everything that follows is built on clean, structured data.
User states
We define the behavioral stages your users move through: from new signup to activated, engaged, at-risk and churned. Each state has clear, measurable criteria based on what users actually do in your product, not on how many days have passed since they signed up.
Behavioral workflows
We build the automated flows for every stage of the lifecycle. Onboarding sequences that adapt based on which features a user has or hasn't touched. Retention flows triggered by real churn signals, not arbitrary time intervals. Reactivation campaigns for users who have gone silent.
Messages that convert
We write every message that goes inside the workflows. Not template copy with placeholders. Real messages crafted for the specific user state, the specific moment, and the specific action we need the user to take. This is the part most agencies leave to you. We don't.
Goals and measurement
We configure goal tracking from day one so you know whether the system is working. Before we start, we capture your baseline metrics. When we hand over, you have a clear before and after.
Documentation and handoff
A full written record of every workflow, every segment, every goal and how to modify them. A walkthrough recording. A training session with whoever on your team will own the system.
Deliverable
A complete lifecycle system connected to real user behavior, with every message written and every workflow live.
Marketing Ops
Monthly retainer
Your lifecycle system is live. But your product keeps evolving. New features ship. User behavior shifts. What worked three months ago starts to drift. Without someone watching the data and running experiments, the system slowly stops being relevant.
What we do every month
Data analysis
We go into PostHog, Metabase or your analytics tool and analyze what the data is showing. Cohort behavior, retention curves, funnel drop-offs, message performance by segment.
Experiments
We run A/B tests on message copy, timing, segmentation logic and workflow structure. Every experiment is tied to a metric that matters.
New workflows
When your product ships a new feature or a new behavioral pattern surfaces in the data, we design and build the workflow that responds to it.
Monthly report
A written document every month covering what we analyzed, what we tested, what we changed, and what we're doing next. No slides, no presentations. Just what moved the needle and what we're focused on.
Deliverable
A lifecycle system that keeps improving instead of collecting dust.
Common questions
Not sure which service fits?
Book a free 30-minute discovery call. We’ll look at your situation and tell you which service makes sense, or tell you honestly if none of them do.
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