Blog
Lifecycle Marketing Blog
Practical writing on lifecycle systems, event tracking, and retention for SaaS products.
Simpla Blog
Why Your Customer.io Data Doesn't Match PostHog
Why Your Customer.io Data Doesn't Match PostHog
The discrepancy is almost always fixable. But you need to understand why it's happening before you touch anything.
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Simpla Blog
How to Define User States for a SaaS Product
How to Define User States for a SaaS Product
User states are the foundation of any lifecycle system. Here's a practical framework for defining them.
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Simpla Blog
The Real Cost of a Broken Onboarding Flow
The Real Cost of a Broken Onboarding Flow
Most SaaS companies know their onboarding isn't great. Few understand what it's actually costing them.
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