How We Work
Three stages. One outcome.
A lifecycle system that works. Your team maintains it long after we leave.
Diagnosis
The starting point
We start with a free 30-minute call. We ask you to walk us through your product, your current lifecycle setup, and where you feel the problem most: churn, activation, users going quiet after signup, data that doesn’t add up.
During the call, we review
- Your lifecycle tool and any existing workflows
- Analytics and event tracking setup
- Current email, push, or in-app configuration
- Where you think the problem lives
If the problem is something you can fix yourself, we’ll tell you. If we’re not the right fit, we’ll tell you that too.
System Design
The plan
Based on the diagnosis, we design the right system for your situation. We don’t recommend a full lifecycle build if you need one broken workflow fixed. We scope to the problem.
We produce a design document you review and sign off on before we build anything.
The document covers
User states and the behavioral criteria that define each one
Event schema your engineering team will implement
Workflow architecture across all stages
Which channels to use and why
How we will measure success
You review it. We align on it. Then we build.
Build & Handoff
The work
We build the system in your lifecycle tool, write every message that goes inside it, coordinate with your engineering team on event implementation, and QA against real user profiles before anything goes live.
When it’s live, we monitor the first few days closely. Then we hand over.
You walk away with
System live in your lifecycle tool
Every message written and tested
Full written system documentation
Walkthrough recording
Team training session
Independence, or the option to keep iterating with us
Tools we work with
Tool-agnostic by principle. We recommend what fits your stage, stack, and budget.
Ready to start?
The first call is free. Thirty minutes to understand your situation before anything else.
Book a discovery call